On a quiet, little-known lot in the veteran Arnona neighborhood, ISA Group is in advanced planning stages of a demolition-construction project that will transform the face of the neighborhood.  The plan calls for the removal of old tenement housing that lack any trace of greenery, shopping or even safety standards, and the construction of prestigious residential towers boasting a range of apartments and penthouses with modern technical specifications. The comfortable residences surrounded by gardens and attractive landscaping will guarantee pleasure, peace of mind, and quality of life for all residents.